Duplex Wines is a contemporary Barossa wine brand inspired by the distinctive sandy-over-clay duplex soils of Vine Vale, where the unique landscape shapes both the character of the fruit and the wines themselves. The brief was to develop a visual identity that celebrated this strong sense of place while positioning Duplex Wines as a fresh, progressive voice within the Barossa.

The visual identity explores the concept of duality, balancing lightness with structure through a refined monogram, considered typography and an earthy colour palette inspired by the Vine Vale landscape. Designed to feel modern, expressive and quietly confident, the brand honours its connection to the land while moving beyond traditional expectations of the region. The result is a flexible and enduring identity that extends seamlessly across print and digital applications. As a natural extension of the brand, I also designed the flagship wine labels, creating a cohesive packaging system that brings the visual identity to life on the shelf, see the label range here.