BRAND TOOLS
Brand Tools is a growing collection of notes, frameworks, and practical guides to help you dig beneath the surface of your business. Designed to bring clarity around your ideas, naming, audience, and direction. Whether you’re just starting out or ready to elevate what has already been built.
Unearth Your Brand Idea
A guided framework to help you clarify your business idea, direction, and next steps - before jumping into branding.
Clarity Before Creativity
Before colours, logos, or anything visual - there needs to be clarity.
LAND. COLOUR STORY.
There’s something about walking the same tracks over and over, how familiar places still manage to surprise you.
A Guide to Colour Psychology
Colour psychology explores how different colors evoke specific emotions and perceptions, influencing consumer behavior and brand identity.
Hello and welcome
My journey began growing up on a farm North of Clare in South Australia and with a passion for art, design and technology.