DUPLEX WINES
CLIENT: DUPLEX WINES
PROJECT: LABEL RANGE DESIGN
FIELD OF WORK: FOOD & BEVERAGE
Building on the Duplex Wines visual identity, I designed the brand's three flagship wine labels, creating a premium packaging suite that reflects the distinctive character of Vine Vale and its sandy-over-clay duplex soils. The labels were developed to embody the brand's modern, expressive personality while maintaining a quiet confidence and strong connection to place.
At the heart of each label is an original hand-painted watercolour artwork, inspired by the textures, colours and natural beauty of the Vine Vale landscape. Rich, organic tones and flowing forms create a sense of depth and authenticity, allowing each wine to have its own individual expression while remaining unmistakably part of the Duplex Wines family. Paired with refined typography and a restrained layout, the labels strike a balance between artistry and sophistication, resulting in a distinctive shelf presence that feels both contemporary and timeless.