BRAND DESIGN

Your brand identity is more than a logo - it’s the story your business tells and the impression it leaves. I help you uncover what makes your brand different and shape it into a visual identity that feels authentic, memorable, and aligned with your purpose.

Every element - from logo, typography, and colour palette to supporting graphics and patterns - is crafted with intention. The result is a cohesive brand that works across print, packaging, signage, and digital touchpoints, so your business always shows up with confidence.

Whether you’re just launching or looking to refine your existing brand, I offer three levels of identity design. From a focused Starter identity to a fully developed Complete Brand Package built from strategy and insight, each option gives you clarity, cohesion, and a brand that stands out.

LOGO STARTER PACKAGE

Perfect for businesses who are ready to begin with clarity and confidence. You’ll walk away with a professional logo family, a simple colour palette, and typography styling that feels aligned to who you are. A solid, thoughtful foundation that helps you show up consistently from the start.

- Strategy booklet
- Creative direction options
- Logo concept
- Revisions
- Primary logo
- Custom colour palette
- Custom typographic styling
- Choice of 2 marketing collateral items

VISUAL IDENTITY PACKAGE

Ideal for brands that want to step beyond a logo and create a look and feel that people recognise instantly. This package shapes your brand’s personality through considered colour, typography, supporting graphics, and imagery direction. The result is a cohesive identity that feels memorable, meaningful and unique.

- Strategy booklet
- Creative direction options
- Logo concept
- Revisions
- Primary + secondary logos
- Brand mark
- Brand pattern
- Brand values icons
- Supporting images
- Brand style guide
- Custom colour palette
- Custom typographic styling
- Social profile & cover images
- Social highlights images
- Editable social tiles
- Editable social reels
- Editable social stories
- Choice of 3 marketing collateral items

COMPLETE BRAND PACKAGE

Designed for businesses with momentum, growth, and a clear vision for where they’re heading. Together, we’ll uncover your brand story, purpose, and positioning, then create a full visual identity and key collateral that supports how you show up in the world. Strong, strategic, and ready to scale with you.

- Strategy booklet
- Creative direction options
- Logo concept
- Revisions
- In-depth brand discovery workshop
- Primary + secondary logos
- Brand mark
- Brand pattern
- Brand values icons
- Supporting images
- Brand style guide
- Custom colour palette
- Custom typographic styling
- Social profile & cover images
- Social highlights images
- Editable social tiles
- Editable social reels
- Editable social stories
- Choice of 4 marketing collateral items

- Business card
- Letterhead
- 1 Dl flyer (2 sides)
- 1 A4 brochure (1 side)
- 1 A3 poster (1 side)
- Email signature
- 1 Social profile and cover image
- 1 Editable social tile