Willis Agricultural Co is built on a genuine connection to agriculture and a commitment to supporting farmers, industry and meaningful agricultural projects. The brief was to develop a visual identity that reflected Megan’s knowledge, experience and practical approach, creating a brand that feels warm, trustworthy and distinctly connected to the South Australian landscape.

The visual identity draws inspiration from the region’s pastoral environment, exploring elements such as livestock, native grasses and Sturt’s Desert Pea to create a brand grounded in its agricultural roots. A considered colour palette of sandstone cream, ochre red, chocolate brown and eucalyptus green reflects the natural tones of the landscape, while a thoughtfully crafted logo and clean typography bring a contemporary, professional edge. The result is a distinctive and versatile identity that balances authenticity with simplicity, providing a strong foundation for Willis Agricultural Co to grow and evolve.