The Central Hotel Riverton underwent a full rebrand as the historic hotel entered an exciting new chapter under fresh management. The brief was to create a contemporary identity that would signal change and energy, while still respecting the building’s strong connection to the local community and its long-standing place in the town’s history.

At the centre of the brand is a distinctive TCH monogram, where the letters interlock to form a dynamic and versatile logo. This mark became the foundation for a cohesive visual system that could be carried across a wide range of applications, from exterior signage and uniforms to menus, promotional material and social media. The result is a confident and modern identity that honours the hotel’s heritage while positioning it as a vibrant destination for both locals and visitors.