Roxby Earthmoving, a respected name in regional South Australia, approached me for a complete rebrand to better reflect their growth and professionalism.

Through an in-depth brand strategy process, I helped unearth their core purpose and positioning — leading to the development of their new tagline, “Moving You Forward.” This sentiment captures their commitment to progress, reliability, and community.

The result was a bold, modern identity supported by a versatile logo suite and comprehensive brand guide, empowering the REM team to confidently roll out their new branding across vehicles, uniforms, digital platforms, and printed materials.