Prelove Sustainable Fashion is an Adelaide-based boutique focused on giving quality fashion a second life through thoughtfully curated preloved pieces. Wanting the brand to feel stylish, modern and approachable, I created a clean typographic identity centred around a custom heart-shaped “O” symbolising both a love for fashion and a more conscious approach to shopping.

The visual identity pairs refined typography with a minimal monochromatic palette to create a brand that feels contemporary yet timeless. Applied across signage, packaging, digital platforms and in-store branding, the result is a cohesive and elevated identity that helps Prelove stand out in the sustainable fashion space while still feeling authentic, welcoming and full of personality.