I developed the logo and visual identity for the National Horticulture Roadshow, a nationwide series of events organised by the National Farmers’ Federation. The logo, inspired by road signage and using NFF brand colours, was designed to be bold and eye-catching, ensuring the event stood out across print, digital, and on-site materials.

The identity reflects growth, connection, and movement within the horticulture sector, with a versatile design system that works seamlessly across event signage, collateral, and communications, creating a consistent and memorable brand presence nationwide.