I designed a collection of three wine labels for MODRN Cellar, creating a contemporary packaging suite for the brand’s Pinot Noir, Chardonnay and Rosé. Built around the idea of the midweek wine, MODRN Cellar offers 375ml bottles for modern living, encouraging a more balanced and mindful approach to enjoying wine.

At the heart of the design is an original hand-painted illustration of a woman, bringing a human touch and a sense of personality to the packaging. Paired with refined typography, a restrained layout and carefully selected materials, the labels balance modern simplicity with understated sophistication. Subtle variations distinguish each varietal while maintaining a cohesive visual identity across the range, resulting in a fresh, confident packaging suite that reimagines wine for everyday moments.