The National Farmers’ Federation (NFF) approached me to create the visual identity for their National Ag Day campaign, Grow You Good Thing - a celebration of the people, passion, and persistence that keep Australian agriculture thriving. The brief called for a logo that felt proud, uplifting, and unmistakably optimistic, resonating not only with farmers and industry professionals, but also with everyday Australians.

I developed a bold, spirited logo that captures the idea of growth - energetic, colourful, and full of character. The result is a campaign identity that feels approachable, and distinctly Australian, sparking connection and championing the people who grow our food, fibre, and future.