Goldie Oldie is a preloved treasures store in Adelaide that celebrates unique finds and vintage charm. I created a typographic identity that cleverly merges the two words “Goldie” and “Oldie” into one continuous mark, reflecting the blend of old or reclaimed items given a new home and new story.

The design uses bright and fun tones to stand out, along with a timeless, custom typographic style to evoke nostalgia, craftsmanship, and the thrill of discovery. Applied across signage, in-store materials, packaging and online branding, the result is a eye catching yet refined visual identity that feels both authentic and elevated, helping Goldie Oldie stand out in the preloved space with cohesion and character.