Cowell Electric needed a refreshed visual identity that reflected their expertise, energy, and long-standing presence within regional and remote communities. I developed a modern logo built around movement and flow, incorporating a stylised c and reversed e connected by dynamic dots to represent power, connection, and continuity.

From this foundation, I created a cohesive brand system rolled out across uniforms, signage, stationery, digital assets, and the company website. The result is a confident, contemporary identity that strengthens brand recognition and supports Cowell Electric’s reputation for reliability, innovation, and service.