CLAYMORE WINES
SKINNY LOVE WINE LABEL
CLIENT: CLAYMORE WINES
PROJECT: WINE LABEL DESIGN
FIELD OF WORK: FOOD & BEVERAGE
The Skinny Love wine label was designed to capture the emotion and sentiment behind its name through a simple yet meaningful visual concept. Drawing inspiration from the idea of love and connection, the design features two unique thumbprints combined to create the shape of a heart, representing two individuals coming together to create something shared and distinctive.
Using a personal and tactile element, the thumbprint artwork adds warmth, authenticity and a sense of individuality to the label, transforming a familiar symbol into something more personal and expressive. Paired with a clean, understated layout and elegant typography, the design creates a memorable label that celebrates connection, character and the beauty found in meaningful moments.