The Purple Rain wine label was designed to capture the vibrant personality and expressive character of this Sauvignon Blanc through bold illustration and striking colour. Inspired by the wine's distinctive name, the concept centres on a dramatic purple landscape, creating an eye-catching visual identity that feels both playful and sophisticated while standing confidently on the shelf.

The illustration combines layered textures, organic forms and rich colour to evoke a sense of place and atmosphere, while clean typography and a refined layout allow the artwork to remain the hero of the design. The result is a memorable label that balances creativity with clarity, giving the wine a distinctive presence while complementing the premium quality of the Claymore Wines range.