Decide Your Brand Vibe
Capture the colours, textures, and imagery that reflect your brand’s personality before finalising visuals.
Before logos, typography, or colours, pause and explore the vibe of your brand. This isn’t about making decisions that last forever - it’s about capturing feeling, inspiration, and authenticity.
Start collecting anything that resonates with your brand:
colours that feel right
textures, patterns, or materials that echo your values
images that reflect your energy or ethos
logos or styles you admire
Notice patterns. Which elements keep popping up? That’s your brand speaking - your intuition guiding the way.
Once you have your mood board, you’ll have a reference for every visual choice: logos, colour palette, fonts, even tone of voice. It’s a playful, low-pressure way to dig beneath the surface before the heavier decisions.
