The Borderland Estates wine label range was designed to capture the character, stories and landscapes of Australia's wine regions through a distinctive collection of handcrafted illustrations. The brief centred on creating a memorable packaging system that celebrated the individuality of each wine while maintaining a cohesive and recognisable brand presence across the range. The Borderland Estates collection represents wines sourced from regions across South Australia, Victoria and New South Wales, reflecting the diversity of Australia's wine-growing landscape.

Each label features original hand-painted artwork, bringing warmth, texture and personality to the range through rich watercolour detail and expressive organic forms. Paired with classic typography and a restrained layout, the illustrations become the hero of the design, giving every wine its own unique identity while creating a collection that feels timeless, authentic and visually engaging on the shelf.