Designed to commemorate a significant milestone, the 120th Anniversary logo was created to celebrate more than a century of history while complementing the established brand identity. The mark balances heritage with a contemporary aesthetic, providing a distinctive symbol that recognised the organisation’s legacy, achievements and continued growth.

Developed as a versatile campaign asset, the anniversary logo was applied consistently across a range of communications, events and celebrations throughout the year, including gala dinners held across Australia, marketing collateral, digital assets and internal communications. The result was a cohesive visual identity that unified the anniversary celebrations while honouring 120 years of innovation, people and progress.