AARON BAIN RACING
CLIENT: AARON BAIN RACING
PROJECT: ABR LOGO
FIELD OF WORK: LIFESTYLE
Aaron Bain Racing is a leading South Australian thoroughbred and harness racing operation with a strong reputation for professionalism, community, and performance.
To support their growing brand presence, I created a complementary ABR mark that works alongside their existing primary logo. Designed using stylised lettering and the horse icon, the mark reflects the energy, precision, and competitive drive that underpin their success.
This complementary element extends their visual identity, providing a flexible asset used across ownership materials, digital content, stationery, and signage. The result is a cohesive, recognisable brand system that strengthens ABR’s presence both trackside and online.